This project is not affiliated with Bata India and is solely for academic purpose.
#ApnaBataSabkaBata
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Shoes in India have much more significance than just to be used as a footwear. They are used as a mode of communication, a tool, a tie, a weapon and much more among people of all age groups. Through a 360 degree promotional campaign, we are highlighting 8 such scenarios in our campaign.
No matter where one is from, no matter what background, no matter what situation, everyone uses Bata.
Target Audience
Kids, men and women of all ages.
Age: 17yrs - 45yrs
Demographic: Tier 2 and Tier 3 cities
Psychographic: School, College - bright colors, fancy & comfortable. trendy, sporty & fashionable footwear. Office - stylish and comfortable formals.
Key Deliverables
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- Video Ad (TV & Youtube)
- Billboards & Banners
- Newsprint Ads
- Social Media Posts
This project is in collaboration with Advika Prabhu, Adarsh Balasankar, Aryan Abhishek, Khushi Sancheti, Rushali Attal & Sakshi Upare.